typeface

n.

字体，字样，打字机字体；

复数：typefaces

1. I'd like the heading to be in a different typeface from the text.
   我希望标题和正文使用不同的字体。
2. The Fonts window will list each variation of every typeface.
   “字体”窗口将列出每个字样的每个变体。

Typeface
Impression Management Using Typeface Design
Impression Management Using Typeface Design
Visual hemifield differences depend on typeface.
The effect of color and typeface on the readability of on-line text
The Impact of Incomplete Typeface Logos on Perceptions of the Firm.
The Rhetoric of Typography: The Persona of Typeface and Text
The Rhetoric of Typography: The Awareness and Impact of Typeface Appropriateness
All Dressed up with Something to Say: Effects of Typeface Semantic Associations on Brand Perceptions and Consumer Memory
When disfluency is--and is not--a desirable difficulty: the influence of typeface clarity on metacognitive judgments and memory